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Doing Good Matters

 The Most Important Charitable Cause for You

Your Most Important Cause

Knowing your most important cause(s) is a key part of focusing your giving to charity.

  • From aging to zebra protection, the causes each of us cares about are uniquely personal, based on our life experiences and views of the world.
  • Think about what makes you angry, sad, happy or fearful for the future. These can be strong indicators of issues and concerns you care about.
  • Also consider the geographic scope you wish to pursue. Is it local? National? Worldwide? Or a combination?

We’ve attached a free “Things I Care About” starter list for you.

Savvy Donors know and focus on their most important cause(s).

Are you a Savvy Donor? Take the DonorType quiz and find out . . .

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