Stop Donating Blindly. Become The Only Expert Needed In Your Charitable Giving.

Cut through the noise of “experts” and “rated” charities and discover strong charities dedicated to the work YOU care about.

When it comes to giving, who defines “the best” — who should you trust?

Every year, “experts,” rating systems, media outlets, even grocery stores push their favorite charities. But that’s their agenda, not yours. 

Stop donating based on someone else’s agenda. If you want to do good well, you need an approach that serves you — not them.

You’ve poured your heart into earning your money. You shouldn’t have to guess where it goes.

Imagine having absolute clarity about every dollar you give.

Start giving with absolute clarity and confidence.

  • Stop guessing and start knowing whether the charity is strong and effective. 
  • Be confident that your generosity is funding strong, effective work that you care about most.
  • Ignore the noise of unsolicited advice, mailers and checkout-counter guilt.

 

Introducing: The Best Charities for YOU (2nd Edition)The Best Charities for YOU - Second Edition - book cover

Helping you have that clarity and confidence is exactly why I wrote this book. It’s not just a guide; it’s a practical toolkit.

Inside, You’ll Discover How To:

  • Define Your Bang: Develop your own personal metrics for charitable success.
  • Assess Like an Insider: Use simple, rigorous methods to check a charity’s financial health (before you write the check).
  • Take Control: Move beyond “expert” lists and ratings, and fund strong charities dedicated to your unique vision.
  • Master Your Giving: Achieve the peace of mind that comes from knowing that you are the only expert needed.

Includes impacts of the One Big Beautiful Bill Act.

Remember: The only expert who truly matters is you. 


If you have a donor-advised fund, private foundation, or giving circle — you must have this book.

Avoid Wasting Hundreds Or Thousands Of Dollars For The Price Of A Sandwich

You could easily waste $50, $100, $1,000, or even more giving to a charity that wastes money and lacks focus. And making it worse, maybe the charity that doesn’t do the work you care about most.

For just $7.99 or $9.99 you can learn how to make sure that your future donations, every one of them, go to strong charities doing work you truly care about. A tiny investment for a lifetime of confident giving.

What they said about the first edition: 

Make your giving count!

Ed Long’s brief on the topic of responsible and effective giving is THE read for anyone longing to make meaningful charitable gifts. At 65 pages, the book is packed with advice and simple suggestions to make your giving wiser, appropriate and impactful.  — Amazon (5 Stars): Remote Shopper in the Sierras

How to be generous and smart about it

I’m not the only one inundated with requests for help from nonprofits. I want to be generous, but I want to make sure my money goes to organizations that are accomplishing meaningful work. This book helped me separate the wheat from the chaff. Well worth it!  — Amazon (5 Stars): SJ in Vermont

You Are the Only Expert Needed in Your Charitable Giving

The 2nd Edition Owns an Attitude

In the Second Edition, the essential, contrarian core of the approach of The Best Charities for YOU is crystal clear: You don’t need the “experts.”

In a world where many voices tell you where to donate, I firmly believe that you can be the ultimate expert on which charities are doing strong work on what matters most to you.

This philosophy is more crucial than ever. 2025 brought us both the One Big Beautiful Bill Act, and painful slashing of U.S. government services for those in need. Supporting strong charities is now an urgent priority.

The Second Edition is an expanded, refreshed, and intensely focused guide for today’s environment. It builds on our contrarian core to equip you with the knowledge you need—because when it comes to your giving, the only expert who truly matters is you.

FAQs

Q: Do I need to be wealthy to use this?

A: No! Whether you give $50 a year or $50,000, the principles apply just the same.

Q: Is this a physical book or an eBook?

A: It’s both. It’s a digital Kindle eBook, which means that there’s no shipping cost and you can start reading immediately after purchase. For those who prefer a physical book, the paperback is now available. Either way, you can check out a sample.

Q: What if I have a Donor-Advised Fund?

A: Anyone with a DAF can use this approach. It will help you give with confidence and clarity.

Have More Questions? Contact Me.

 

It’s Time To Take Charge Of Your Philanthropy

Stop letting others dictate where your money goes. Become the expert of your own giving today.

  • Get the 2nd Edition today.
  • Avoid charity wasters and fakers.
  • Focus your giving on what you most care about.
  • Give with 100% confidence.

Price: Only $7.99 or $9.99

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